Netflix is delving into fitness, and I, dear reader, couldn’t be more…happy about it, yes, that’s it.
The streaming giant has teamed up with Nike to launch its longstanding free workout app Nike Training Club on the platform on Dec. 30 (yep, New Year’s, it’s not lost on me). Basically, alongside your gloriously slothy binge-watching stretches, you’ll be able to run up that hill physically and metaphorically and access exercise content too.
“It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favourite shows does have a certain appeal,” Netflix wrote in a blog post Thursday. “And now, that’s exactly what you can do.”
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Nike Training Club’s Netflix offering will initially have five exercise programs made up of multiple episodes, released in 10 languages and made for varying fitness levels. There’s the 13-episode program “Kickstart Fitness with the Basics,” as well as programs for core, vinyasa yoga, HIT and strength, and “Feel Good Fitness.”
Netflix users will be able to search “Nike” in the app to find the workouts. If you don’t have Netflix, the Nike Training Club app is free to download for both Android and iOS.
Along with its highly popular Nike Run Club app, Nike Training Club been a signature of the athletic retail company for years, offering home workouts you can bust out on your phone or tablet anytime. Nike made in-app workouts within Nike Training Club free during the outbreak of the COVID-19 pandemic and subsequent lockdowns, and hasn’t rolled it back since. Of course, as Reuters notes, this means the company has been able to gather a serious amount of personal data including individual exercise and buying habits. Just something to keep in mind.
This latest addition, meanwhile, is another feather in the cap of Netflix’s ventures into more interactive, holistic content, from its partnership with Headspace to its gaming vertical.
The first batch of Nike fitness classes will launch worldwide on Netflix Dec. 30 with more to come in 2023. As Mashable’s Australia Editor Caitlin Welsh correctly observed (credit where it’s due), they really missed a trick by not calling this Netflixercise.
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