“Spot the Hidden Dangers: 5 Crucial Red Flags That Could Sink Your Brand Collaboration!”
I remember once considering a collaboration with someone who had a polished brand image.
Everything seemed top-notch: professional website, impressive client list, glowing endorsements.
But after a few phone calls, I got a sense they might be glossing over some big skeletons.
A quick search revealed multiple small business owners voicing concerns about overdue payments and “disappearing act” behavior after projects wrapped.
That told me everything I needed to know.
The team at Inc. points out that your partner’s reputation can become your reputation by association.