“Spot the Hidden Dangers: 5 Crucial Red Flags That Could Sink Your Brand Collaboration!”
Maybe they insist you overhaul your entire website design to match their color scheme. Or they tell you to pivot your tone of voice so it sounds more like theirs.
It might seem like harmless tweaks at first, but if you find yourself constantly giving in, you risk losing the unique spark that your audience connects with.
Whenever I enter a brand partnership, I remind myself that collaboration should feel more like a duet than a solo performance hijacked by a side performer.
Both identities can shine without one overshadowing the other. If you sense your collaborator is trying to mold you into something you’re not, you’ll end up with a diluted version of your brand.
