“Spot the Hidden Dangers: 5 Crucial Red Flags That Could Sink Your Brand Collaboration!”
When I used to navigate various sponsorships during my athletic years, I quickly realized that well-intentioned pitch meetings could still lead to mismatched values, communication breakdowns, and even the dreaded “creative differences” that drain everyone’s energy.
Over time, I’ve learned to identify key indicators that let me gauge whether a brand collaborator will be a dream to work with or a potential train wreck.
Below are five major red flags you’ll want to keep on your radar.
1. They downplay or dismiss your core values
Your values are the guiding principles that shape your brand identity—things like authenticity, inclusivity, sustainability, or any other pillar that’s truly central to your work.
