“Spot the Hidden Dangers: 5 Crucial Red Flags That Could Sink Your Brand Collaboration!”
The biggest problem was that they weren’t just ignoring my concerns; they were actively arguing that it didn’t matter.
When someone disregards those core elements of your brand—particularly the ones you’ve built your entire platform on—they’re telling you they value their agenda over genuine synergy.
For a successful collaboration, the relationship has to be built on mutual respect.
If that’s not on the table from the start, it’s almost impossible to pull off a genuine brand alignment later.
