Subdomain or Subdirectory: The Surprising SEO Secret That Could Make or Break Your Website!
Maintain brand consistency
Consistent branding boosts revenue by up to 20% — and subdirectories play a small part in achieving it. They can provide better continuity in user experience and a cohesive brand presence, boosting recognition and trust.
How to create a subdirectory
Creating a subdirectory is easier than setting up a subdomain. You can whip one up in seconds with any website builder.
If you’re hosting on WordPress.com, here’s how it works:
- Log in to your account.
- Go to the dashboard, click Pages → Add Page.
- Build and format the rest of your page as desired.
- Customize the URL subdirectory in the right sidebar menu.
- Click Publish.
Tip: You can add more subdirectories under the page you created. This step is particularly useful if you want to organize different topics on your blog (e.g., a food blog might add the following child pages: breakfast, lunch, and dinner under a Recipes parent page).
Go back to the dashboard:
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