Subdomain or Subdirectory: The Surprising SEO Secret That Could Make or Break Your Website!
During HotPads’ migration to subdirectories, it simultaneously upgraded from Typepad to WordPress. This suggests multiple factors influence SEO performance beyond domain structure.
In HotPads’ case, it could also be the CMS, hosting environment, and internal links.
Which is better: a subdomain or a subdirectory?
For most bloggers, creatives, and small business owners, subdirectories will work just fine.
That’s because subdomains create more work.
Managing additional DNS records and SSL certificates creates potential technical hurdles for non-tech-savvy users, and that’s just the tip of the iceberg. Without dedicated technical support, subdomains can become overwhelming quickly.
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