Subdomain or Subdirectory: The Surprising SEO Secret That Could Make or Break Your Website!
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Build authority in a new niche
Search engines treat subdomains as independent entities — the backlinks and authority from your main domain won’t transfer over. This creates a fresh foundation to establish dominance in your new niche or market segment.
Imagine you’re an entrepreneur with three revenue streams: a baking membership community, a copywriting course, and a series of business ebooks.
These offerings target different customer segments with unique search behaviors. Instead of lumping your three business lines together on one domain — which risks confusing visitors and diluting your site’s authority — create subdomains with each strategically positioned to build targeted authority.
