The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Cult-like brands invite their communities to shape the future of the brand, whether that means voting on product features, contributing stories, or even designing limited-edition items.
When people feel like their voice genuinely matters, they invest not only their money but also their time and emotional energy into helping the brand thrive.
I remember being part of an online challenge run by a small fitness brand. Each member got to suggest new workout routines, and the best ones were showcased in the brand’s official app. It wasn’t just a marketing ploy; you could feel that they truly valued our ideas.