The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them

The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them

When people see their suggestions come to life, it builds an even stronger attachment. 

In my opinion, that’s where the magic happens. The brand stops being “theirs” and starts being “ours,” creating a level of commitment that’s nearly unbreakable.

6. Build a sense of exclusivity—carefully

Exclusivity is a tricky element. On one hand, it can generate buzz and intrigue. On the other, it risks alienating potential customers if taken too far. 

Cult-like brands know how to walk that fine line by offering limited-edition drops, early access to new releases, or invitation-only communities. People get excited when they’re part of a select group that gets the “inside scoop.” 

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