The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
However, the real key to exclusivity lies in maintaining accessibility for those who genuinely connect with your vision. There’s no point in making things so exclusive that you become unapproachable.
This balance ensures that membership feels earned yet still attainable. If you offer exclusive perks to loyal fans while keeping the gates open for genuinely interested newcomers, you can foster an environment of aspiration without tipping into elitism. That delicate interplay often cements a deeper level of loyalty.
