The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
7. Reinvent the rules when necessary
The final trait I’ve observed in cult-like brands is their willingness to break their own mold.
Just when everyone thinks they’ve got the brand figured out, these entrepreneurs pivot or introduce an unexpected element that challenges the status quo.
It might be a radical product idea or a marketing campaign that flips conventional wisdom on its head.
Some people might be thrown off at first, but the core community often finds this boldness invigorating.
