The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Don’t get me wrong, consistency is indeed the hallmark of a successful brand. But there’s consistency in values, and then there’s consistency in execution. Cult-like brands stay true to their core values while surprising us with new directions.
This approach keeps things fresh and exciting. It also sends a strong message that they aren’t just following trends—they’re shaping them.
By taking calculated risks and continuing to redefine themselves, they invite their audience to evolve alongside them, making the journey feel dynamic and forward-thinking.
