The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
It’s not just about great marketing or flashy design. There’s something deeper going on—something emotional, tribal, and a little hard to explain.
In my years of studying brand psychology and working with founders, I’ve noticed a pattern. The most magnetic brands—the ones people rally around like a cause—tend to break a few conventional rules.
In fact, they often do the opposite of what traditional business advice would suggest.
Let’s unpack the seven unconventional strategies these entrepreneurs use to build cult-like followings.
