The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
1. Dare to polarize your audience
One of the first things I’ve noticed about cult-like brands is that they don’t shy away from strong viewpoints. They aren’t designed to please everyone.
Instead, they choose a specific audience and speak directly to that group’s values and aspirations, often knowing full well that others will disagree or feel alienated.
I used to think this was a risky move, but over time I realized that when you try to appeal to everyone, you risk watering down your message. By being daring enough to take a stance, you attract like-minded individuals who resonate deeply with your philosophy.
