The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Now, that doesn’t mean you have to be controversial just for the sake of it. Cult-like brands understand their niche so intimately that they can afford to be bold.
When you assert strong viewpoints, you give people a chance to self-select into your community—or opt out. That sense of belonging (or not belonging) sets the tone for a loyal, almost tribal, connection.
From my perspective, the real power in polarization is clarity: your true fans know exactly where you stand, and they find a sense of identity in standing alongside you.
