The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
2. Infuse a strong personality into everything
Brands that cultivate devoted followings often personify a distinct voice or character. It’s as if the brand were a person with quirks, beliefs, and a particular way of speaking.
I’ve seen entrepreneurs who show up on social media with unfiltered honesty, revealing both the messy and the triumphant parts of their journey.
That authenticity hooks people because it reminds us there’s a human being behind the product or service, someone we can root for or relate to on a deeper level.