The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
When you infuse your brand with personality, every touchpoint—from emails to product packaging—feels like a conversation. People start to trust you the way they would a friend, which is extremely powerful in building loyalty.
Some brands achieve this by sharing day-to-day behind-the-scenes content or even weaving their personal stories into the company narrative. However it’s done, the outcome is the same: a sense of real connection that makes your audience want to stick around.
3. Prioritize shared values over features
I used to get really excited about impressive product features, thinking they were the ultimate selling point. But time and again, cult-like brands have shown me that while features matter, they aren’t the primary reason people become emotionally attached.
