The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Customers need to feel they’re buying into a philosophy, not just a product.
Think about the brands that have communities who gather for events, chat on forums, and spread the word tirelessly. They do it because something about the brand’s values resonates with them on a personal level.
Fostering strong shared values starts with clarity. If you don’t articulate your mission and your core beliefs, it’s impossible to attract people who will champion your cause.
Whether those values revolve around environmental sustainability, bold creativity, or radical inclusivity, they form a foundation for genuine engagement.
