The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Once customers connect with your brand’s “why,” they become advocates almost automatically. Features and specs become secondary to the sense of belonging that people feel when they align with your core principles.
4. Encourage meaningful rituals and traditions
From recurring community events to simple handshake-like gestures, cult-like brands know how to make rituals a cornerstone of their culture.
I’ve attended a few events where devotees showed up wearing brand merchandise, recited mantras, and even performed special ceremonies to welcome newcomers. While it might sound a bit over-the-top, these shared experiences create a bond that goes beyond the typical buyer-seller relationship.
