The 7 Unseen Rules Cult Brands Swear By — And Why Almost No Entrepreneurs Dare to Follow Them
Establishing rituals can be as simple as encouraging customers to share their achievements in a monthly forum or introducing a consistent opening chant before every virtual webinar.
The idea is to create something people look forward to—something that reinforces their identity as part of your brand community.
These traditions can be fun, goofy, solemn, or creative. What matters is that they’re distinct enough to make participants feel like they’re part of a group that “gets it.”
5. Empower the audience to contribute
One of the key differences between a casual customer base and a fervent following is the level of co-creation that happens.