The Hidden Big Data Secrets Every Startup Must Know to Survive and Thrive
4. Useful Analysis of Social Behavior
Startups need to use social media to their advantage. Social media contains a bundle of big data goodness regarding customer behavior, helping to monitor brand progress. Social media analytics provide big data that examines aspects like impressions per post, interactions on desktop instead of mobile, comments, retweets, likes and transactional history to provide a comprehensive overview of a brand’s current trajectory. It can also determine where it stands compared to the past.
