The Hidden Secrets of ABM School They Never Told You About Revealed!
Account based marketing has become a hot topic as sales and marketing teams look to get more aligned in their strategies and prioritize the right accounts to hunt. I had the opportunity to attend ZoomInfo’s Growth Marketing Summit to dive into the world of B2B marketing and make sense of the shifts in the industry around sales and marketing solutions. I sat down with Joe Chernov, Vice President of Marketing at InsightSquared to talk through ABM and best strategies.
Tell us a bit about what you do for InsightSquared, and the mission?
