The Hidden Secrets Top Brands Keep—And Why Your Success Depends on Staying Silent Too
In my experience, it’s entirely possible to be authentic while still being strategic about what you share.
Authenticity is about staying true to your values, interests, and personality.
Strategy is about deciding how to communicate those truths effectively, focusing on what uplifts your audience and your own goals.
Simon Sinek talks about how people don’t just buy what you do; they buy why you do it. But you can highlight your “why” without revealing every personal motivation you’ve ever had.
