The Hidden Secrets Top Brands Keep—And Why Your Success Depends on Staying Silent Too
That gap between what’s shown and what’s hidden pulls us in.
Over the years, I’ve realized that personal brands can benefit just as much from this kind of artful secrecy.
Sure, you can post about every aspect of your life, but sometimes holding back a bit creates a powerful sense of intrigue.
By choosing which parts of your story you share, you not only keep people wondering, you also protect and refine the core of who you are.
Protect your brand’s mystique
When I was fresh out of university, I thought the key to standing out was to share every aspect of my life.
