The Hidden Triggers Behind Your Website’s Traffic Plunge—and How to Beat Them Fast
These changes are all designed to keep searchers on Google instead of sending them to other websites. Even so, there are some changes on your site that can help you recoup some lost traffic:
Evaluate content and SEO performance
Even great content can lose steam over time. If your content is outdated, underperforming, or no longer aligned with users’ search habits, your rankings and traffic will reflect that. These tips will help you uncover weak spots in your content strategy.
8. Examine traffic sources and user devices
Understanding which traffic source dropped can reveal valuable clues on how to recover. Google Analytics offers important insights into this in the Traffic Acquisition report.
