The Hidden Triggers Behind Your Website’s Traffic Plunge—and How to Beat Them Fast
Look at your list of pages and search queries to find out where you lost the most impressions, clicks, and average search positions.
Content-related drops in website traffic can be difficult to pinpoint. You’ll need to dig into the data to identify patterns or content that underperformed. Ask yourself questions like:
- Are the changes sitewide? Then you might have a general or technical problem.
- Are they limited to a few key pages or search queries? It could be that some of your most important content has gone stale or was hit by an algorithm update.
- Have impressions stayed the same, but clicks are down? This indicates a SERP change or a competitor passing you in search results.
This isn’t an exact science and depends on your individual case. But if your website’s sudden traffic drop appears content-related, you might have to review how you create content and your SEO strategy.
