The Hidden Triggers Behind Your Website’s Traffic Plunge—and How to Beat Them Fast
12. Look for changing trends and seasonality
Examine your traffic patterns over a longer period of time, at least one year, and compare them to the previous timespan. You can do this in Google Search Console, Google Analytics, and Jetpack Stats.
If your business or content is seasonal, you might find it follows a regular pattern. For example, as a company selling fitness equipment, you would likely see traffic increases at the beginning of each year. At the same time, an article on the best Christmas presents for men will be most popular leading up to the holidays.
