The Hidden Triggers Behind Your Website’s Traffic Plunge—and How to Beat Them Fast
Use the tool to find out if interest in your core business or industry is shrinking, which could account for the loss in traffic. If that is the case, think about how you can pivot towards something people are more curious about.
13. Check your backlink profile
Backlinks, or links to your site from other sources, still play a major role in SEO, and sudden changes to them can impact your rankings. They can be a source of referral traffic, so if you see that it has dropped, it’s worth investigating whether your backlinks have changed.
