The Hidden Triggers Behind Your Website’s Traffic Plunge—and How to Beat Them Fast
4. Measure site speed
Site speed affects both user experience and search rankings. A permanent and significant downturn in how fast your website loads can also negatively impact search position and traffic.
Your first step is to use something like WordPress.com’s Speed Test Tool to analyze your site’s performance.
Pay special attention to Core Web Vitals metrics like First and Largest Contentful Paint, and follow the tool’s advice to improve your website’s loading speed.
One of the biggest factors in site performance is hosting. For example, if you host your site on WordPress.com, your site automatically benefits from these performance-boosting features:
