The Secret Blueprint to Changing Your Domain Name Without Losing a Single Visitor

The Secret Blueprint to Changing Your Domain Name Without Losing a Single Visitor

For detailed information, check out our online course lesson on redirects.

3. Notify your audience

Once you are ready to execute the domain change, let your audience know about it ahead of time. Send out an announcement via email, blog post, or banner on your site.

Example of announcement blog post from a well-known brand changing their name (and their domain name to match).

Clearly explain that only the address will change, not the content or company behind your website. Use this opportunity to reinforce your branding and highlight improvements that come with the change.

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