The Secret Blueprint to Changing Your Domain Name Without Losing a Single Visitor
Loss of branding
Making the switch without communicating it can negatively impact your audience’s brand association that you worked so hard to build. Returning visitors might not recognize your site right away and think it has shut down or moved.
In addition, any other marketing material your domain name was part of, such as logos, slogans, social media presences, or printed materials, may need updates.
SEO implications
Your site will likely experience a drop in rankings and website traffic after the domain change. This is a normal part of the process and is usually temporary. Search engines need time to recrawl and re-index your site under the new domain.
