The Secret Blueprint to Changing Your Domain Name Without Losing a Single Visitor
You do, however, need to do the necessary work to maintain your rankings. For the most part, that means putting redirects in place to make sure traffic from search engines, backlinks, and other sources is sent to the correct (new) address.
Costs involved
Changing your domain name isn’t just a technical task, but can come with financial costs:
- More expensive fees for the new domain.
- Paying for two domains during the transition period.
- Design costs, such as for logo changes and reprinting branded materials.
- Technical costs like development time or a new SSL certificate.
- Additional marketing costs to promote the new domain.
While not all of these costs apply in every case, it’s important to budget for them in advance.
