The Secret to Keeping Your Personal Brand Unforgettable in an Era of Auto-Generated Summaries

The Secret to Keeping Your Personal Brand Unforgettable in an Era of Auto-Generated Summaries

Listen more than you broadcast

Susan Cain wrote that “There’s zero correlation between being the best talker and having the best ideas.”

I think about this constantly when I watch people try to build their brands through volume alone.

Posting more. Commenting everywhere. Making sure their voice is always in the mix.

But personal branding isn’t a monologue.

The people I remember aren’t the ones who talk the most. They’re the ones who ask good questions and actually stick around for the answers.

I learned this early in my career as a school guidance counselor.

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