The Secret to Standing Out Online When Everyone is Screaming for Attention
The problem with playing the volume game is that it’s unwinnable. You’re not just competing against other people in your niche—you’re competing against viral videos, breaking news, and everyone’s friends and family posting about their weekends. As one creative director quoted in Sprout Social’s research put it, “It’s everybody versus everybody.”
When you try to out-post and out-shout everyone else, you inevitably sacrifice depth for frequency. And depth is exactly what makes people stop scrolling.
