The Shocking Fall of a 197-Year-Old Giant: What Really Happened to Baker & Taylor, the Library’s Lifeline?
Folks in the industry immediately assumed that Ingram, the largest book distributor, would likely take up of the slack. Nope!
On Reddit, a library employee wrote, “We contacted Ingram and they aren’t taking new accounts right now!”
Perhaps Ingram already knows what it took Baker & Taylor too long to figure out. Catering to libraries for book sales is a dying business. Think about it logically. A library might buy one copy of a book to lend out to its customers while bookstores may buy a few copies of a book. It’s simple math. However, the largest seller of books is Amazon. Why spend time and money trying to sell a few books when you can simply market directly to potential readers online, and sell hundreds or thousands? I’ve been advising authors for years that marketing to libraries and to physical bookstores is a waste of time and money.
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