The Shocking Mistakes Every Creator Overlooks—And How a Simple Fail-Safe Can Save Your Social Media Career
For one, celebrity accounts are personal and more for marketing than anything else. They perform their work outside of social media and only come to social media for fun or to expand their online presence.
An influencer’s business, on the other hand, depends on social media.
The other clear difference between influencer accounts and celebrity accounts has to do with the major difference between influencers and celebrities in general.
Influencers grow an audience by creating content exclusively for social media, so they often have deeper connections with their audiences than celebrities do with their fans.