The Shocking Truth About Why Songwriters Must Master the Music Business to Succeed
In the old days, a songwriter would network and perform everywhere he or she could to try to get discovered. The goal was usually securing a publishing deal, or if also a performer, to get a record deal as well. Once discovered, music industry executives would handle the rest: management, expense planning, recordings, radio promotion, distribution, marketing, publicity, booking shows, entertainment lawyers, and quite a few other business tasks that most creative people tend to be clueless about, not to mention completely uninterested in.
