The Shocking Truth Behind Why Your Book Cover Isn’t Selling—and What Really Captivates Readers

Here’s what really matters:

1. Good information (if the book is non-fiction) or a good story (if the book is fiction).
2. Proper editing (well-written, concise writing that is free of grammar and spelling errors.).
3. A professional cover.

Often, authors do a lot of crazy formatting before they submit the manuscript for publication. And, by doing so, this can cause delays and extra (unnecessary) expenses. Here’s why.

Just about every self-published book, and many traditionally published ones now, are manufactured through a process called print-on-demand. The book exists simply as a digital file. When a customer places an order for the book, that digital file gets transmitted to a digital printer, and voila, out pops a physical book. Digital printers have primarily replaced traditional printing presses, and you can’t tell the difference between the books at all.

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