The Surprising LinkedIn Personal Branding Stats That Could Change Your Career Forever

You’ve probably stumbled upon dozens of personal branding “rules” like: post five times a day, flood your feed with video, or hit the magical 8:27 AM PST posting window. Sounds familiar, right? But here’s the kicker—I hadn’t seen any solid, up-to-date data backing these claims… until I rolled up my sleeves and dug into the numbers myself.

By analyzing 100 LinkedIn influencers and their top three posts each—300 posts in total—I set out to answer the real questions marketers and creators alike are itching to find out: How often are the best actually posting? How many of their biggest hits are reposts? And which post types truly resonate—images, videos, carousels?

This post spills the beans on what the data reveals, cutting through the noise of outdated advice. It’s not about blind adherence to trendy tactics but about understanding what’s genuinely driving growth on LinkedIn today—whether you’ve got a modest following or you’re climbing your way up that follower count ladder.

Ready to challenge the status quo and find out what really moves the needle? Keep reading. LEARN MORE