The Surprising Mistake Keeping Top Talent Out of Your Company—And How to Fix It
Schawbel: You’ve build a considerable audience using LinkedIn as a platform. Why do you think the site is valuable, what impact has it had on your career and what do you think makes for an engaging post?
Adler: The site is valuable because it’s a network of 500 million people. Too many users think it’s a database of 500 million people and a job board with a few hundred thousand job postings. The value of this is that a person’s second degree connections are invaluable sources of sales leads and job leads. These are called weak connections. We all know that talking with acquaintances is much easier than talking with strangers. This is the difference between a warm call and a cold call. Getting a referral to a potential client or a potential new boss results in a higher probability of getting the meeting and that the meeting will go well.
