The Surprising Secret Behind Influence That Top Leaders Don’t Want You to Know
This holds in the current landscape too. According to an analysis by the Reuters Institute for the Study of Journalism, social media has overtaken television as the main source of news in the U.S., with 54 % of Americans reporting they get news from social media versus 50 % from TV.
That shift underscores a broader truth: reach is evolving, but it isn’t a substitute for depth. Platforms amplify messages, but they don’t guarantee trust, understanding, or meaningful connection.
The illusion of reach
There’s a palpable thrill when a post goes viral, or when a live stream fills the screen. Attention feels like validation.
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