The Surprising Secret to Building Instant Trust When Your Reputation Is on the Line
I use the same principle with my writing. Each piece aims to give readers something they can use today. Not someday. Today.
When people get value quickly, they start trusting that continued engagement will deliver more value.
This is different from overpromising.
It’s about designing early experiences that prove your competence without requiring a long-term commitment first.
Be specific, not vague
Vague language erodes trust. Specific language builds it.
Compare these two statements: “I help people improve their relationships” versus “I teach couples how to de-escalate arguments using a three-step framework that replaces blame with curiosity.”
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