The Surprising Secret to Building Instant Trust When Your Reputation Is on the Line
Finished projects. Success stories. The highlight reel.
Then I started sharing the messy middle.
The thought process behind a difficult decision. The framework I use when a client session goes sideways. The questions I ask myself when I’m not sure what to recommend.
People responded differently.
They started asking better questions. They felt more comfortable being honest about their own struggles. They trusted me faster because they could see how I actually think.
When you show your work, you’re not just proving competence. You’re inviting people into your process, and that creates connection.
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