The Surprising Secret to Building Instant Trust When Your Reputation Is on the Line

That decision got back to other potential clients through word of mouth.

Multiple people mentioned it when they reached out. They trusted me more because they’d seen evidence that I’d decline work that wasn’t the right fit.

Your decisions reveal your values more clearly than your mission statement ever will.

When you make choices that align with what you say matters, even when it costs you something, people notice.

This includes how you handle mistakes.

I once gave advice in a workshop that I later realized was incomplete. At the next session, I openly corrected myself, explained what I’d gotten wrong, and offered the more complete perspective.

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