The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
- Google – 91% of consumers use this platform to search for things online
- YouTube – 39%
- Bing – 21%
- TikTok – 17%
- DuckDuckGo – 17%
- Twitter – 12%
- ChatGPT – 11%
- Yahoo – 10%
- Facebook – 7%
- Pinterest – 7%
To be fair, the study was conducted in January of 2024, so ChatGPT’s numbers may be higher now, but these figures still prove how popular social media platforms, especially YouTube and TikTok, are becoming as search engines.
The study also stated that 41% of consumers have used TikTok as a search engine at least once.
