The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
Specifically, 64% of Gen Z, 49% of millennials, 29% of Gen X and 14% of boomers have used TikTok as a search engine.
How are consumers using search on social media?
84% of consumers use social media to find more information on brands they’re interested in.
94% of baby boomers still prefer to rely on search engines for this information compared to 64% of Gen Z.
57% of consumers search for information on YouTube in the same way they do on Google. 56% do this on Facebook, 38% do this on TikTok and 36% do this on Instagram.
