The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
Forbes’ study includes results on what Gen Z consumers search for the most on each platform.
Here’s what Gen Z searches for the most on TikTok:
- Gift ideas – 40% of Gen Z consumers search for this topic on TikTok
- Hair & makeup – 40%
- Wellbeing & fitness – 39%
- Recipes & meal ideas – 38%
- Fashion brands – 36%
- Video games/gaming – 35%
- Interior design – 33%
Here’s what Gen Z searches for the most on Instagram:
- Fashion brands – 27% of Gen Z consumers search for this topic on Instagram
- Hair & makeup – 25%
- Interior design – 21%
- Wellbeing & fitness – 20%
Finally, here’s what Gen Z searches for the most on Google:
