The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
- Local services – 66% of Gen Z consumers search for this topic on Google
- Restaurants & bars – 66%
- Electronics – 60%
- Financial services – 54%
- Cars – 46%
- Sports news & updates – 43%
- News & current affairs – 43%
According to Adobe’s study, 36% of consumers use TikTok to find new recipes, 35% use it to find new music, 34% use it to find DIY tips and 30% use it to find fashion advice.
Why are social media platforms evolving into search engines?
It’s not hard to understand why social media platforms are becoming popular sources for information.
