The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
Online video content in general has become quite popular over the last two decades, and with so many consumers preferring videos over written content these days, it was only a matter of time before a lot of them started seeking information from online video platforms.
In Adobe’s study, the company asked consumers what they preferred when using TikTok as a search engine.
An overwhelming majority, or 62%, preferred having access to video tutorials.
Here’s what else consumers preferred when using TikTok as a search engine:
